Join Kids Pass and save up to 56% on things to do in London
- Sign up to unlock! at The London Eye
- Sign up to unlock! at Madame Tussauds London
- Sign up to unlock! at The London Dungeon
- Sign up to unlock! at SEA LIFE Centre
- Plus loads more
Try Kids Pass for 30 days for only £1. Renews at £3.99 p/month. Cancel anytime.
Our most popular London offers
Plus 1000's of other discounts nationwide
A membership gives you access to discounts on things to do throughout the UK.
Join Kids Pass for just £1Discover the best of London – unforgettable family adventures await!
London is packed with world-famous attractions, immersive experiences, and exciting days out for families of all ages — and with Kids Pass, you can make every visit go further with exclusive discounts on must-visit attractions, cinemas, experiences, and family activities across the capital.
Top things to do in London
🎡 London Eye & River Experiences – Take in breathtaking skyline views or enjoy family-friendly river cruises along the Thames, offering a unique way to explore the capital together.
🧪 Science Museum & Natural History Museum – Discover dinosaurs, space exploration, interactive science exhibits, and hands-on learning experiences that inspire and entertain children of all ages.
🎭 West End Theatre & Family Shows – Experience the magic of London’s theatre scene, with spectacular family shows and performances perfect for unforgettable days out.
🦈 SEA LIFE London Aquarium & Shrek’s Adventure! London – Dive into underwater worlds or step into interactive storytelling adventures that bring favourite characters to life.
🎬 Cinema Trips Across London – Catch the latest family blockbusters for less with Kids Pass discounts at cinemas across London and surrounding areas.
🌳 Royal Parks & Outdoor Adventures – Explore iconic green spaces including Hyde Park, Regent’s Park, and Greenwich Park, perfect for picnics, playgrounds, boating lakes, and seasonal family events.
✨ Seasonal Events, Light Trails & Immersive Experiences – From festive Christmas events and light trails to pop-up immersive attractions and exhibitions, London offers exciting family experiences all year round.
Save on your London adventures with Kids Pass!
With so many incredible attractions and experiences, family days out in London can quickly add up — but with Kids Pass, you can unlock fantastic discounts on top attractions, cinemas, immersive experiences, dining, and more, helping you enjoy bigger family adventures for less.
Start planning your next adventure and save big with Kids Pass today! 🚀✨
Frequently Asked Questions
How Many Days Are Ideal for a London Visit? +
A stay of 3–4 days is usually ideal for exploring London’s must-see sights without feeling rushed. This gives enough time to experience iconic landmarks, royal history, famous bridges, skyline views and world-class museums 🌉
With 5–7 days, there’s time to explore neighbourhoods like Notting Hill, Greenwich and Camden, enjoy West End theatre shows, and add in relaxed park days or seasonal events 🌳
When Does the Changing of the Guard Take Place? +
🎺 The famous Changing of the Guard ceremony takes place at:
King’s Guard (Buckingham Palace & St James’s Palace): Monday, Wednesday, Friday
Windsor Castle Guard: Tuesday, Thursday, Saturday
Time: Around 11am
Locations: Buckingham Palace, St James’s Palace, Windsor Castle
This traditional royal ceremony features marching soldiers, music and precision pageantry 🇬🇧 and is completely free to watch. Arriving early is recommended during busy seasons.🥁
Where Are the Best Free Viewing Platforms in London? +
London’s skyline is one of the most recognisable in the world — and several viewing spots are completely free 🙌
Top options include:
🌿 Sky Garden – London’s highest public garden with stunning 360° views (free but requires advance booking).
🌇 The Garden at 120 – Spacious rooftop terrace with walk-in access.
🌆 Horizon 22, The Lookout, and One New Change – Fantastic city views, including close-up perspectives of St Paul’s Cathedral.
These platforms offer incredible photo opportunities without the price tag 📸
What Figures Can Be Seen at Madame Tussauds London? +
Visitors can step into themed zones and pose alongside incredibly lifelike figures, including:
The Royal Family – King Charles III, Queen Camilla and the Prince and Princess of Wales
Hollywood Stars – Dwayne “The Rock” Johnson, Zendaya, Leonardo DiCaprio and Angelina Jolie
Music Icons – Taylor Swift, Beyoncé, Harry Styles and Ed Sheeran
Sporting Legends – Cristiano Ronaldo, Lionel Messi and other football greats
Marvel Superheroes – Spider-Man, Captain Marvel, Iron Man and Thor
Star Wars Characters – Yoda, Darth Vader and Princess Leia
👉 Take a closer look here
When Is the Best Time to Visit London With Fewer Crowds? +
London is lively year-round, but spring and autumn often offer a calmer atmosphere with fewer crowds 🌸🍁
Quieter times typically include:
January to March ❄️ (outside school holidays)
September to early November 🍂 (after the summer peak)
Midweek mornings 🕘
Right at opening time for major attractions
Exploring popular landmarks earlier in the day or outside peak holiday periods helps reduce queues and allows for a more relaxed, enjoyable city experience.
How Can Platform 9¾ Be Reached? +
Platform 9¾ is located inside King’s Cross Station in central London, next to the Harry Potter Shop.
It is easily reached by public transport:
🚇 London Underground: King’s Cross St Pancras is served by the Piccadilly, Victoria, Northern, Central, Circle, Metropolitan and Hammersmith & City lines.
🚆 National Rail: Direct trains arrive from major UK cities including Edinburgh, York, Cambridge and Leeds.
🚄 Eurostar: International arrivals into St Pancras International are just a short walk away.
🚌 Bus: Several London bus routes stop outside the station.
The trolley photo spot is free to visit, though queues can be longer during weekends and school holidays. Arriving earlier in the day often means shorter waiting times.
Which London Locations Appear in Famous Films? +
London streets and landmarks regularly appear on the big screen, making sightseeing even more exciting 🎞️
Popular filming locations include:
Notting Hill – Colourful houses and romantic film settings
Leadenhall Market – Inspiration for Diagon Alley
Millennium Bridge – Featured in Harry Potter
Borough Market – Seen in Bridget Jones’s Diary
Westminster Bridge – Instantly recognisable backdrop
Exploring these areas adds a little movie magic to any London itinerary.
About Kids Pass
We're the number one family savings club! One affordable subscription that unlocks 1000's of discounts at the UK's biggest and best attractions.
Kids Pass allows you and your family to benefit from fantastic savings across some of the nations most loved attractions, including theme parks, restaurants, cinema chains and more.
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Is how much the average Kids Pass user saves in 1 year!
*Based on a family of 2 adults and 2 children.
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