11,482 reviews • Rated 4/5

Join the family

Put your business in front of a million families

Kids Pass members are parents actively looking for their next day out, meal or getaway. Listing with us is free, takes minutes, and puts you on the app they already open when they’re planning the weekend.

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Why become a Kids Pass partner?

The UK’s biggest family audience

Over a million members use Kids Pass to plan days out, dinners and holidays. They’re not browsing; they’re deciding where to go this weekend. That’s a lot of families, and they’re all looking for somewhere to spend it.

Free to join, always

No sign-up fee, no listing fee, no catch. You set the offer, we bring the families. Most partners see bookings coming through within days of going live.

In good company

Alton Towers, Chester Zoo, ODEON, Haven, Jet2holidays: the names families already love are on Kids Pass. Your business sits right alongside them, in front of parents who trust the brand to point them somewhere good.


You stay in control

Quiet Tuesday in February? Run a stronger offer. Fully booked in August? Dial it back. Our partners use Kids Pass to fill the gaps on their calendar, and our team works around what your business needs.

Kids Pass gives us a steady stream of visitors all year round, and we can use it to fill the quieter dates without running public offers. The team are brilliant to work with and always protect our brand.

Ben Ireson

Trade Sales Manager at Drayton Manor Theme Park

Three steps, zero fees

Getting on Kids Pass is the easy bit

No forms to wade through, no contracts to sign. Tell us what you’d like to offer and we’ll take it from there.

Get in touch

Tell us a bit about your business and what you’d like to offer.

We build your listing

Our team creates your offer page and gets it live on the app and website.

Families start arriving

Members redeem your offer in-app, and you can track exactly what’s coming through.

Ready to be the next family favourite?

Free, ForeverA million families, already lookingYou set the offerFill your quiet days
Sit alongside top UK brandsLive in days, not monthsFree marketing
Add my business

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