One membership, endless adventures

We've teamed up with Merlin Entertainments to give Kids Pass members access to exclusive member benefits across an incredible line-up of attractions. Whether you're after white-knuckle thrills, magical builds, or ocean discoveries, there's something for every family, every season.

Alton Towers Resort

• From legendary roller coasters to waterpark adventures and immersive kids' zones, Alton Towers is the ultimate family thrill destination. Kids Pass members enjoy exclusive benefits — so the only thing you need to worry about is which ride to hit first.

LEGOLAND® Windsor Resort

• A world built for imagination. LEGOLAND® Windsor brings LEGO® to life across dozens of rides, shows, and interactive experiences designed for families with younger children. Kids Pass members get more from every brick-filled moment.

Thorpe Park Resort

• Surrey's home of serious thrills. Thorpe Park delivers world-class coasters, live entertainment, and one of the UK's most exciting theme park line-ups. As a Kids Pass member, you'll have exclusive benefits waiting when you walk through the gates.

SEA LIFE

• Dive into a world beneath the waves at SEA LIFE centres and aquariums across the UK. From sharks and rays to clownfish and seahorses, SEA LIFE is an unforgettable underwater journey for curious minds of all ages — with exclusive Kids Pass member benefits included.

Chessington World of Adventures Resort

• Part theme park, part zoo, part waterpark — Chessington is a day out that genuinely does it all. Kids Pass members enjoy exclusive benefits at one of the South East's most beloved family resorts.

Warwick Castle

• Step back in time at one of Britain's most spectacular medieval castles. Jousting knights, fire-breathing birds of prey, towering ramparts, and enchanting seasonal events make Warwick Castle a history lesson the whole family will love — with great perks for Kids Pass members too.

Madame Tussauds

• Get closer than ever to the world's biggest icons — from Hollywood legends to sporting heroes and royalty. With exclusive Kids Pass member benefits, a trip to Madame Tussauds is the perfect mix of celebrity, culture, and fun.

The London Eye

• See London like never before from the world's most famous observation wheel. Iconic, breathtaking, and endlessly photographable — Kids Pass members enjoy exclusive benefits at one of the capital's most recognisable landmarks.

The Dungeons

• Dare your family to face the dark side of history. With live actors, special effects, and spine-chilling stories, The Dungeons experience is genuinely unforgettable — available in London, Edinburgh, York, and beyond, with exclusive Kids Pass member benefits included.