The thrills are back and bigger than ever! On May 7, Pleasure Beach Resort officially opened its brand-new reimagined ride: Launch Pad, bringing adrenaline-pumping excitement to a whole new generation of thrill-seekers.
🚀 What is Launch Pad?
Standing at 210 feet tall, Launch Pad is a bold transformation of a beloved classic. After a full year of reinvention, Pleasure Beach Resort has turned this sky-high favourite into a modern, immersive thrill ride that blends nostalgia with cutting-edge effects and a seriously powerful punch.
Here’s what Launch Pad delivers: 🚀 A vertical blast-off reaching heights of 20 storeys ⚡ Speeds of up to 80mph 🌌 Moments of true weightlessness 💥 G-forces that push you into your seat 😱 A dramatic drop that takes your stomach with it 🎶Sound, fog, smoke and lighting effects to build anticipation
This is not just a ride — it's a themed experience that begins before you even leave the ground. With a new soundtrack, fog effects, and heart-racing anticipation, Launch Pad is set to be one of the UK’s most talked-about thrill rides of the year.
🎉 Opening Day: A Sky-High Celebration
Launch Pad opened to an excited crowd on May 7, with Pleasure Beach Resort CEO Amanda Thompson OBE officially cutting the ribbon.
“Re-imaginings like this one are fantastic for our industry,” she said.
“They create a new and incredibly powerful ride experience, they’re sustainable, and they allow us to re-invent beloved attractions for generations to come.”
Amanda also teased another new thrill for next year: “We’re so excited for our new Gyro Swing arriving in 2025 – but for now, Launch Pad is taking the spotlight.” Enthusiasts and fans travelled from across the UK to be among the first to ride, proving just how iconic this attraction really is.
💬 What Are People Saying?
Early reactions have been glowing, especially from theme park experts:
🎢 “The ride has got back its oomph! You can really feel the g-force and there’s a great moment of airtime at the top. It’s amazing to have this ride back.” — Scott Bickerton, Your Experience Guide
🎡 “Launch Pad has gone from ‘just a ride’ to a themed experience. The smoke, the soundtrack, the airtime – it’s the full package!” — Shawn Sanbrooke, Theme Park Worldwide
If you’re someone who remembers the original, you’ll find just the right touch of nostalgia and familiarity, with all the modern updates that make it exciting again.
👨👩👧👦 Is Launch Pad Suitable for Families?
Launch Pad is perfect for:
Older kids and teens who are thrill-ready Parents and guardians who love a shared adventure Theme park fans of all ages eager for a new experience
While there is a minimum height restriction, the ride is smooth, safe, and expertly operated. If your little ones aren’t quite tall enough, don’t worry — Pleasure Beach Resort is packed with family-friendly rides, especially in Nickelodeon Land, where younger children can enjoy gentle coasters, character meet-and-greets, and funfair classics.
🎟️ Save 39% on Tickets with Kids Pass
One of the best things about visiting Pleasure Beach Resort? With Kids Pass, you can save up to 39% on tickets, making your day out more affordable without compromising on the fun.
Why use Kids Pass for Pleasure Beach Resort?
✅ Save up to 39% on standard gate prices ✅ Access exclusive deals and family-friendly offers ✅ Use your savings to treat the kids to ice cream, games, or an extra day out
👉 Don’t have a Kids Pass yet?
Sign up now and unlock discounts at theme parks, cinemas, restaurants, and more across the UK – perfect for school holidays and weekend adventures.
📅 Plan Your Visit
When to Go: May half term and summer weekends are perfect times to visit. Try arriving early to beat the queues for Launch Pad and other major rides. Keep an eye out for new events or ride previews – Pleasure Beach often adds surprises throughout the season.
What to Bring: Comfortable shoes (you’ll do a lot of walking!) Water and snacks (or check out the on-site eateries) Sunscreen and hats for warmer days A small waterproof in case the weather turns
🏁 Final Thoughts: Launch Pad is a Must-Ride in 2025
Pleasure Beach Resort has managed to do something truly special: bring a classic ride back to life for a new generation of fans, while thrilling returning visitors with fresh energy, theming, and storytelling.
With high-speed thrills, incredible views, and that unforgettable drop, Launch Pad is guaranteed to be one of your family’s most talked-about adventures this year.
🎟️ And with up to 39% off through Kids Pass, there’s never been a better time to visit.
➡️ Book your Pleasure Beach Resort tickets with Kids Pass now
➡️ Save up to 39% on entry
➡️ Enjoy unforgettable thrills for less
Launch into fun today — your next adventure awaits!
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