About Us
For the past 30 years, designer childrenswear has been bringing the finest in children's international fashion and luxury to its loyal and trusting clients. Founded by the British husband and wife team Brenda and Kevin Coade, this family store has grown to become a first stop destination for dedicated fashion lovers, shipping to over 120 countries worldwide.

With a reputation founded on gold standard service, our staff are renowned as some of the friendliest and most hard working in children's fashion. Whenever you call or chat you will speak to one of our dedicated team, a true group of friends who all share a love and passionate knowledge of fashion and beauty.
'Customer service has always been our first priority' explains Brenda, 'this is why generations of families remain loyal to us. They become friends, and its a joy to watch their children grow and then to dress their children's children years later … this is something we are very proud of'.
Situated in the green hills of northern England, our shop is the largest independent retailer of its kind, with over 4000 square feet of floor space to showcase our beautiful clothes. Customers travel from all over the UK to come and see our huge range of carefully selected brands and meet our dedicated team. 'Today, most online retailers only sell from a warehouse' explains Kevin, 'and many of our customers do not like that. They love the fact they come and see us at any time, browse through our 100 brands, and meet all the team. It makes them confident in what we do, and we like to encourage that'.
With over 50 years of experience, our buyers travel the world, charged with finding the greatest and most exciting international brands each season. Each garment you see has been hand picked for selection, passing our key considerations of style and quality. This has given us a bold, ever growing inventory of brands, featuring Versace, Armani, Hugo Boss, Burberry, Fendi, Junior Gaultier, John Galliano, Aquascutum, Mona Lisa, Miss Grant and Paul Smith.
The expertise and reputation we have built means we have been celebrated worldwide with features in publications such as Vogue, to items on the BBC.
But it is our customers who remain our greatest care. Every package we send is carefully put together by hand and posted by the safest and quickest delivery companies we can find. 'We want out customers to be happy' smiles Brenda 'and we want them to love the clothes as much as we do. That's what its all about'.
We are always here to talk to you and hope very much to hear from you soon.