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The Paradiso story began with Olivelli's Hotel and restaurant which was founded in 1934 by Sicilian-born Rita and Enrico Olivelli. Situated in Store Street - heart of Bohemian London, it quickly became a culinary haven for students from nearby RADA and established actors and actresses at London theatres.Olivelli's name spread rapidly thanks to its warm, friendly atmosphere and authentic, value-for-money food. Such was its reputation that the Marx Brothers insisted on eating at the restaurant on their one and only visit to England. Among other famous diners were the legendary 'naughty girl' Mae West, Danny Kaye, Mickey Rooney, Bob Hope and Liberace.When Sicilian-born Giovanni and Salvatore Salamone bought Olivelli in 1993 - the first of their popular chain of Olivelli Paradiso outlets (now known simply as Olivelli) across London - they took care to preserve the restaurant's unique characteristics, recreating its welcoming atmosphere and using only the finest, freshest ingredients sourced from Italy and nearby markets.Hardly surprising then that contemporary celebrities such as Mel Brookes, Eric Clapton, Kevin Spacey, Graham Norton, Ben Elton, and Jack Dee continue to dine at Olivelli restaurants.