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15% off at Fancy Kids

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Fancy Kids is a startup children’s lifestyle company based in London.

Our aim is as simple as it is passionate - to create a stylish and unique online shopping experience with an eco approach at its heart. Our website is an emporium of organically produced children’s fashion, toys and lifestyle accessories, all hand picked for their unique character and quality craftsmanship.

We don’t think there needs to be a trade off between eco-friendliness and style, you can have it all. Every single Fancy Kids product is just as ethical as it is beautiful, bringing together the two most important things our customers search for.

From showcasing fresh, independent designers to getting bespoke with our services, we aim to welcome you to a new way of discovering and defining your shopping experience.

Fancy Kids is a community of designers and consumers that care and crave for the same things - unique style, quality pieces and an environmental conscious.



Everything from the products we pick to the packaging we wrap them in is underpinned by our very own philosophy. We like to do things a little differently and create a shopping experience that’s just that - an experience.

Independant designers. Always unique.

The best imaginations aren’t always mainstream. That’s why we champion, support and feature fresh new designers. Our range of products are inspired by the world, by unique crafts and characterful creatives and innovative design and materials so we reach out and showcase the best children’s fashion and lifestyle talent out there.

Shopping with soul.

Our focus on organically produced products and eco friendly business is so important to us. We believe there’s a unique level of care, creativity and character that goes into producing stylish, organic pieces. And it’s that ethos and awareness that we try our very best to pass onto our customers. From experimenting with new materials to using only recyclable packaging, we champion the lot.

Community not customers.

We have a to and fro with our customers that keeps us digging for more curiously creative products. We listen to them, involving them in how our business grows and operates. We’re not tastemakers or trendsetters; we are avid enthusiasts searching for unique, stylish pieces that we can share with the people who appreciate the same things we do.

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Offer Category

  • Family Shop
  • Toys
  • All Ages

Contact Information

  • 47 Charles Street, London, London, W1J 5EL
  • Opening Times: Please check website for details

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